679 lines
16 KiB
Markdown
679 lines
16 KiB
Markdown
# 🚀 KRVAVA ŽETEV - KICKSTARTER LAUNCH PLAN
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**Target Launch:** **MARCH 1, 2025** (3 months!)
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**Campaign Duration:** 30 days (March 1-31, 2025)
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**Funding Goal:** €15,000 (Base) | €50,000+ (Stretch)
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---
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## 📅 COMPLETE TIMELINE: December 2024 → March 2025
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---
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# PHASE 1: DEMO DEVELOPMENT (Dec 2024 - Jan 2025)
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**Duration:** 6-8 weeks
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**Goal:** Playable demo za Kickstarter + streamers
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---
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## ✅ DEMO MORA IMETI:
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### 1. PLAYABLE AREA (2-3 Hours Content)
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- ✅ Starting farm (8x8 → 12x12 expansion shown)
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- ✅ Hope Valley Town (5 NPCs functional)
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- ✅ 2 biomes (Grassland + Forest)
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- ✅ 1 mine (Iron Mine - 10 levels only!)
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### 2. CORE GAMEPLAY LOOPS
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- ✅ Farming (plant, water, harvest)
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- ✅ Zombie taming (1-3 zombies max)
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- ✅ Zombie automation (basic tasks)
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- ✅ Tool crafting (Wood → Stone → Iron)
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- ✅ Basic combat (zombies fight with you)
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- ✅ NPC dialogue (5 NPCs: Ivan, Marija, Lena, Dr. Chen, Jakob)
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### 3. STORY TEASER
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- ✅ Opening cutscene (Ana kidnapped!)
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- ✅ First 3 Ana's Clues (tease the story!)
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- ✅ Cliff-hanger ending: "Find out more in full game!"
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### 4. TECHNICAL POLISH
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- ✅ No game-breaking bugs
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- ✅ Smooth 60 FPS
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- ✅ Save/Load working
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- ✅ Controls tutorial
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- ✅ Settings menu (volume, resolution)
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---
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## 🎯 DEMO DEVELOPMENT CHECKLIST:
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### Week 1-2 (Dec 19 - Jan 2):
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- [ ] Tiled maps (farm + town + forest)
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- [ ] Phaser.js basic scene setup
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- [ ] Player movement + animations
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- [ ] Camera follow system
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### Week 3-4 (Jan 3 - Jan 16):
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- [ ] Farming system (till, plant, water, harvest)
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- [ ] Zombie spawning + taming
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- [ ] Zombie AI (follow, work tasks)
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- [ ] Tool system (hoe, pickaxe, axe)
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### Week 5-6 (Jan 17 - Jan 30):
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- [ ] 5 NPCs (dialogue system)
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- [ ] Iron Mine (10 levels)
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- [ ] Combat system (basic)
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- [ ] Opening cutscene (Ana story!)
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### Week 7-8 (Jan 31 - Feb 13):
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- [ ] Bug fixing
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- [ ] Polish animations
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- [ ] Tutorial hints
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- [ ] Demo ending screen
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**DEMO READY: February 15, 2025** ✅
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---
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# PHASE 2: KICKSTARTER PREP (Feb 2025)
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**Duration:** 4 weeks
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**Goal:** Marketing materials + campaign page
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---
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## 📹 1. TRAILER (KRITIČNO!):
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### Must Have:
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- [ ] **90-120 seconds** (optimal length!)
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- [ ] Opening: Ana kidnapped (emotional hook!)
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- [ ] Gameplay montage:
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- Farming with zombies
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- Town restoration
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- Combat (boss fight clip!)
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- Romance (heart event)
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- Exploration (18 biomes glimpse!)
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- [ ] Unique selling points (text overlays):
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- "Control zombie workers!"
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- "Rescue your twin sister!"
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- "18 unique biomes!"
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- "200+ hours content!"
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- [ ] Call to action: "Back us on Kickstarter!"
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### Tools:
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- **OBS Studio** (record gameplay - FREE!)
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- **DaVinci Resolve** (editing - FREE!)
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- **Epidemic Sound** (music - €15/month)
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### Budget:
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€50-100 (music subscription)
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---
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## 🎨 2. KICKSTARTER PAGE ASSETS:
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### A. GIFs (6-8 animated GIFs):
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- [ ] Zombie farming (planting crops)
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- [ ] Combat (fighting slimes)
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- [ ] Building restoration (time-lapse!)
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- [ ] Zombie leveling up (Lv1 → Lv10)
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- [ ] Portal activation
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- [ ] Boss fight (Giant Troll King!)
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### B. Screenshots (12-15 high quality):
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- [ ] Beautiful farm (sunset lighting!)
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- [ ] Town square (NPCs walking)
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- [ ] Each main biome (show 6-8 best!)
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- [ ] Romance scene (heart event)
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- [ ] Mining (Crystal Cavern!)
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- [ ] Family (married + kids)
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### C. Concept Art (Optional but HELPS!):
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- [ ] Kai + Ana portrait (emotional!)
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- [ ] Giant Troll King (intimidating!)
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- [ ] Grok the Fabulous (Easter Egg reveal!)
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- [ ] Biome panoramas
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---
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## 📄 3. KICKSTARTER PAGE COPY:
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### A. Pitch Section:
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```
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"Stardew Valley meets The Walking Dead in this
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emotional post-apocalyptic farming RPG. Build
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your farm with zombie workers, restore
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civilization, and rescue your kidnapped twin
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sister across 18 unique biomes!"
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```
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### B. Story Section:
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- Ana's kidnapping (emotional!)
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- Your mission
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- 4 endings (choices matter!)
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### C. Gameplay Features (Bullet points!):
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- 🧟 Zombie Workers (Lv1-10 progression!)
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- 💜 Personal Story (50 clues to find Ana!)
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- 🏗️ Town Restoration (150+ buildings!)
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- 💍 Romance & Family (12 NPCs, have kids!)
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- 🌍 18 Biomes (Atlantis, Egypt, Chernobyl!)
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- ⏰ 200+ Hours Content!
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### D. Stretch Goals:
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(See funding section below!)
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### E. Budget Breakdown:
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- Development time (6-8 months)
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- Art improvements (pixel artist?)
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- Music & SFX (composer?)
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- Marketing (ads, influencers)
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- Steam fees
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---
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## 💰 4. FUNDING GOALS:
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### BASE GOAL: €15,000
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**Why this amount?**
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- Realistic for first-time indie dev
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- Covers 6-8 months living expenses
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- Shows commitment (skin in the game!)
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### Budget Breakdown (€15,000):
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```
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€8,000 - Living expenses (6 months @ €1,333/month)
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€2,000 - Music & SFX (composer hire)
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€1,500 - Marketing (ads, press kit)
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€1,000 - Art polish (pixel artist for NPCs)
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€1,000 - Game engine assets (particles, effects)
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€1,000 - Steam Direct fee + misc
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€500 - Kickstarter fees (5% + payment 3-5%)
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```
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---
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### 🎯 STRETCH GOALS:
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**€20,000 - Voice Acting!**
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- English voice for main characters
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- Cutscene voiceovers
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- Ana's emotional dialogue!
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**€30,000 - Multiplayer Co-op!**
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- 2-player local/online
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- Build farm together!
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- Shared zombie workers
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**€40,000 - Console Ports!**
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- Nintendo Switch version
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- Controller support polish
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**€50,000 - Companion Game!**
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- "Ana's Journal" - Prequel story
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- Play as Ana before kidnapping
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- Explains virus origin
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**€75,000 - Animated Cutscenes!**
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- Professional 2D animation
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- Opening + ending cinematics
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- Hire animation studio
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**€100,000 - Full Multilingual Voice Acting!**
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- English, Spanish, German, French, Polish!
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- Localization for global release
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---
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## 🎁 5. BACKER REWARDS:
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### TIER 1: €5 - SUPPORTER
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- Name in credits
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- Kickstarter exclusive Discord role
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### TIER 2: €15 - DIGITAL COPY
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- Full game (Steam key)
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- Name in credits
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- Digital wallpaper pack (4K!)
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### TIER 3: €25 - EARLY BIRD (Limited: 500)
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- Full game (Steam key)
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- **3-day early access!**
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- Digital art book (all concept art!)
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- Soundtrack (MP3/FLAC)
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### TIER 4: €40 - DELUXE EDITION
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- Everything above +
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- **Design your own NPC!** (name, appearance!)
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- Appears in game as townsfolk
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- Special backer-only in-game item
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### TIER 5: €75 - FOUNDER
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- Everything above +
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- **Physical rewards:**
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- Signed poster (Kai + Ana art!)
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- Sticker pack
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- Thank you postcard
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- Your name on memorial statue in-game!
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### TIER 6: €150 - DEVELOPER'S FRIEND
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- Everything above +
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- **Design your own zombie worker!**
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- Appears in game as recruitable NPC
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- Video call with developer (30 min!)
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- Behind-the-scenes dev blog access
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### TIER 7: €500 - ULTIMATE BACKER (Limited: 10 spots!)
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- Everything above +
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- **Design your own biome landmark!**
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- Create unique building/statue in game
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- Executive Producer credit
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- Dinner with developer (if local) OR 2-hour video hangout
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---
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# PHASE 3: STREAMER OUTREACH (Feb 2025)
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**Goal:** Get 5-10 streamers to play demo BEFORE Kickstarter
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---
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## 📺 STREAMER STRATEGY:
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### Target Streamers:
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**TIER 1 (Indie-friendly, 10k-100k followers):**
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- Wanderbots (loves indie games!)
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- Retromation (farming games!)
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- AlbinoVEVO (story-driven indies!)
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- GermanSpy (survival/farming!)
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**TIER 2 (Smaller, engaged, 1k-10k):**
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- Local gaming streamers
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- Indie game focused channels
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- Stardew Valley community streamers
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**TIER 3 (Micro, <1k, EASIER to get!):**
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- Starting streamers (will feature you!)
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- Let's Players on YouTube
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- Twitch affiliates
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---
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### OUTREACH EMAIL TEMPLATE:
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```
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Subject: [DEMO KEY] Krvava Žetev - Stardew Valley meets Walking Dead
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Hi [Streamer Name],
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My name is [Your Name], indie developer of "Krvava Žetev"
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(Death Harvest) - a post-apocalyptic farming RPG where you
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build your farm with ZOMBIE WORKERS and rescue your
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kidnapped twin sister!
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I'm launching a Kickstarter on March 1st and would love to
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send you an exclusive demo key (2-3 hours content).
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UNIQUE FEATURES:
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🧟 Control zombie workers (Lv1-10 progression!)
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💜 Emotional twin sister rescue story
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🏗️ Restore entire towns (150+ buildings!)
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🌍 18 biomes (Atlantis, Egypt, Chernobyl!)
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Think: Stardew Valley + The Walking Dead + Don't Starve
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Would you be interested in checking it out? No obligations!
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Demo available: February 15th
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Kickstarter launch: March 1st
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Thanks for your time!
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[Your Name]
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[Link to trailer]
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[Link to Steam page (coming soon)]
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```
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---
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### WHAT TO SEND STREAMERS:
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- [ ] Steam key (demo)
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- [ ] Press kit (screenshots, logos, GIFs)
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- [ ] One-page fact sheet (quick reference)
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- [ ] Trailer link (YouTube)
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- [ ] Kickstarter pre-launch page link
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**Goal:** 5-10 streamers play demo → Build hype BEFORE Kickstarter!
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---
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# PHASE 4: STEAM PAGE (Feb 2025)
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**Launch "Coming Soon" page 2 weeks BEFORE Kickstarter!**
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---
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## 🎮 STEAM PAGE CHECKLIST:
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### Must Have:
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- [ ] **Capsule image** (460x215 banner - CRITICAL!)
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- [ ] **Header image** (background art)
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- [ ] **Screenshots** (at least 5, recommend 10!)
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- [ ] **Trailer** (same as Kickstarter!)
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- [ ] **Description** (compelling copy!)
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- [ ] **Feature list** (bullet points!)
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- [ ] **System requirements**
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- [ ] **Release date:** "August 2026" (estimated)
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- [ ] **Price:** €19.99 / $19.99 (show future price!)
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### Add "Wishlist" Button!
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**CRITICALLY IMPORTANT:**
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- Wishlists = Steam algorithm boost!
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- Email notification when game launches
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- Show demand to Kickstarter backers!
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**Goal:** 500+ wishlists BEFORE Kickstarter = Strong signal!
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---
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# PHASE 5: KICKSTARTER LAUNCH (March 1-31, 2025)
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**Duration:** 30 days
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---
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## 🚀 LAUNCH DAY CHECKLIST:
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### Day 1 (March 1):
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- [ ] Kickstarter goes LIVE at 9:00 AM EST (best time!)
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- [ ] Post on Reddit:
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- r/gaming
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- r/indiegaming
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- r/StardewValley
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- r/gamedev
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- r/kickstarter
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- [ ] Post on Twitter/X (with trailer!)
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- [ ] Post on Facebook gaming groups
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- [ ] Email all streamers (demo keys!)
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- [ ] Post on Discord communities
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- [ ] Update Steam page (link to Kickstarter!)
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### Week 1 (Days 1-7):
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- **MOST CRITICAL WEEK!**
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- 30-40% of funding happens here!
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- Daily updates (show development!)
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- Respond to ALL comments immediately!
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- Share backer milestones (100, 250, 500 backers!)
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### Week 2-3 (Days 8-21):
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- "Mid-campaign slump" (normal!)
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- Post dev blogs (behind-the-scenes!)
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- Share streamer videos (retweet clips!)
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- Announce stretch goal unlocks
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- Run mini-contests (fan art, memes!)
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### Week 4 (Days 22-30):
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- **FINAL PUSH!**
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- 20-30% funding happens last 48 hours!
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- "Last chance" reminders
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- Share progress towards stretch goals
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- Thank backers personally
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- Live stream on last day! (countdown!)
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---
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## 📊 SUCCESS METRICS:
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**FUNDED:** €15,000+ (base goal) ✅
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**GOOD SUCCESS:** €25,000+ (voice acting unlocked!)
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**GREAT SUCCESS:** €50,000+ (console ports unlocked!)
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**INCREDIBLE:** €100,000+ (full multilingual voice!)
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---
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## ⚠️ COMMON KICKSTARTER MISTAKES (AVOID!):
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❌ **Too high goal** (€50k+ for first campaign = risky!)
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✅ **Realistic goal** (€10-15k = achievable!)
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❌ **No demo** (people won't trust!)
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✅ **Playable demo** (proves you can deliver!)
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❌ **Bad trailer** (boring, too long!)
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✅ **Exciting trailer** (90 sec, emotional hook!)
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❌ **Weak rewards** (just game key)
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✅ **Creative tiers** (design NPC, name zombie!)
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❌ **No marketing** (launch and pray!)
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✅ **Pre-launch hype** (streamers, Steam wishlists!)
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❌ **Ignore comments** (looks unprofessional!)
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✅ **Reply to EVERYTHING** (build community!)
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---
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# 📋 COMPLETE TIMELINE:
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```
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December 19, 2024 - January 30, 2025:
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✅ Build playable demo (6-8 weeks)
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January 31 - February 13, 2025:
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✅ Bug fixing + polish (2 weeks)
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February 14, 2025:
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✅ DEMO READY! Internal testing
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February 15-21, 2025:
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✅ Send demo keys to streamers (early access!)
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✅ Record trailer footage
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✅ Create Kickstarter page (draft)
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February 22-28, 2025:
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✅ Edit trailer (finalize)
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✅ Steam "Coming Soon" page LIVE
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✅ Kickstarter page finalized
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✅ Press kit ready
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✅ Social media promo starts
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March 1, 2025:
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🚀 KICKSTARTER LAUNCH!
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March 1-31, 2025:
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📈 Campaign running (daily updates!)
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April 1, 2025:
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🎉 Campaign ends (hopefully FUNDED!)
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April-November 2025:
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💻 Full development (6-8 months)
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December 2025/January 2026:
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🧪 Beta testing
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February-March 2026:
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✨ Final polish
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April-May 2026:
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📺 Marketing campaign (Steam visibility)
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JUNE-AUGUST 2026:
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🎮 FULL GAME LAUNCH!
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```
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---
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# 💰 PRE-KICKSTARTER BUDGET:
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**To Launch Kickstarter March 2025:**
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```
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Demo Development: €0 (your time!)
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Music License: €50 (Epidemic Sound)
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Trailer Editing: €0 (DaVinci Resolve free)
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Steam Direct Fee: €100 (one-time)
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Website/Domain: €20/year (optional)
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Kickstarter prep: €0 (self-made)
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---
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TOTAL: €170
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(Very affordable! Mostly your TIME!)
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```
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---
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# ✅ FINAL PRE-LAUNCH CHECKLIST:
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## DEMO:
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- [ ] 2-3 hours playable content
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- [ ] No game-breaking bugs
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- [ ] Tutorial included
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- [ ] Runs 60 FPS smoothly
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- [ ] Save/Load working
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## MARKETING:
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- [ ] Trailer (90-120 sec)
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- [ ] 12+ screenshots
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- [ ] 6-8 GIFs
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- [ ] Press kit PDF
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- [ ] Social media accounts setup
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## KICKSTARTER PAGE:
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- [ ] Compelling pitch
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- [ ] Clear rewards (7 tiers)
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- [ ] Stretch goals defined
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- [ ] Budget breakdown shown
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- [ ] FAQ section
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- [ ] Video uploaded
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## STEAM:
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- [ ] "Coming Soon" page LIVE
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- [ ] Wishlist enabled
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- [ ] Goal: 500+ wishlists
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- [ ] Link to Kickstarter
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## OUTREACH:
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- [ ] 20+ streamers contacted
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- [ ] 5-10 confirmed to play demo
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- [ ] Reddit posts prepared
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- [ ] Twitter/X account active
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- [ ] Discord server setup
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---
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# 🎯 FUNDING GOALS (REALISTIC):
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**MINIMUM TARGET: €15,000** (Base goal - MUST hit!)
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**REALISTIC TARGET: €20,000-30,000** (Voice acting + Co-op!)
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**ASPIRATIONAL: €50,000+** (Console ports!)
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**DREAM: €100,000+** (Everything unlocked!)
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---
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# 📈 POST-CAMPAIGN (April 2025+):
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## If FUNDED:
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### Immediate (April 2025):
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- [ ] Thank all backers (personal messages!)
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- [ ] Send backer surveys (shipping info, rewards)
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- [ ] Post campaign update (what's next!)
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- [ ] Start full development
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### Development (April-Nov 2025):
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- [ ] Weekly/monthly backer updates
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- [ ] Show work-in-progress
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- [ ] Early access builds (for higher tiers!)
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- [ ] Community feedback integration
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### Beta (Dec 2025-Jan 2026):
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- [ ] Closed beta (backers only!)
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- [ ] Bug reports
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- [ ] Final polish
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### Launch Prep (Feb-May 2026):
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- [ ] Steam marketing (visibility rounds)
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- [ ] Influencer/streamer keys
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- [ ] Review copies to press
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- [ ] Launch trailer (final!)
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### LAUNCH (June-Aug 2026):
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- [ ] Full game release!
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- [ ] Fulfill all backer rewards
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- [ ] Physical rewards shipping
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- [ ] Post-launch support
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---
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## If NOT FUNDED:
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**Don't panic! Options:**
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1. **Relaunch** (improve demo, lower goal)
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2. **Early Access** (Steam Early Access instead)
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3. **Publisher** (pitch to indie publishers)
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4. **Self-fund** (save money, develop slowly)
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5. **Patreon** (monthly support model)
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**Remember:** Many successful games failed first Kickstarter!
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---
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# 💡 FINAL TIPS:
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## DO:
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✅ **Communicate constantly** (transparency builds trust!)
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✅ **Show progress** (GIFs, videos, devlogs!)
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✅ **Engage community** (reply to comments!)
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✅ **Be authentic** (your passion shows!)
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✅ **Deliver on promises** (under-promise, over-deliver!)
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## DON'T:
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❌ **Go silent** (kills trust!)
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❌ **Miss deadlines** (set realistic timelines!)
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❌ **Ignore feedback** (listen to backers!)
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❌ **Over-scope** (stick to plan!)
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❌ **Give up** (persistence wins!)
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---
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# 🎮 YOU CAN DO THIS!
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**You have:**
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- ✅ Complete game design (GDD 1,500+ lines)
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- ✅ 57 professional sprite sheets
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- ✅ Unique emotional story (Ana!)
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- ✅ 1,044 hours development plan
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- ✅ This Kickstarter roadmap!
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**3 MONTHS TO KICKSTARTER!**
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**8-10 MONTHS TO FULL GAME!**
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**AUGUST 2026 = LAUNCH!**
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**REALISTIC. ACHIEVABLE. EXCITING!** 🚀
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---
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**START TOMORROW.**
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**BUILD THE DEMO.**
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**LAUNCH MARCH 1.**
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**CHANGE YOUR LIFE!** 💚✨
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---
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*Last updated: December 19, 2024*
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*Document version: 1.0*
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