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novafarma/docs/KRVAVA_ZETEV_KICKSTARTER_PLAN.md

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🚀 KRVAVA ŽETEV - KICKSTARTER LAUNCH PLAN

Target Launch: MARCH 1, 2025 (3 months!)
Campaign Duration: 30 days (March 1-31, 2025)
Funding Goal: €15,000 (Base) | €50,000+ (Stretch)

📅 COMPLETE TIMELINE: December 2024 → March 2025

PHASE 1: DEMO DEVELOPMENT (Dec 2024 - Jan 2025)

Duration: 6-8 weeks
Goal: Playable demo za Kickstarter + streamers

✅ DEMO MORA IMETI:

1. PLAYABLE AREA (2-3 Hours Content)

  • ✅ Starting farm (8x8 → 12x12 expansion shown)
  • ✅ Hope Valley Town (5 NPCs functional)
  • ✅ 2 biomes (Grassland + Forest)
  • ✅ 1 mine (Iron Mine - 10 levels only!)

2. CORE GAMEPLAY LOOPS

  • ✅ Farming (plant, water, harvest)
  • ✅ Zombie taming (1-3 zombies max)
  • ✅ Zombie automation (basic tasks)
  • ✅ Tool crafting (Wood → Stone → Iron)
  • ✅ Basic combat (zombies fight with you)
  • ✅ NPC dialogue (5 NPCs: Ivan, Marija, Lena, Dr. Chen, Jakob)

3. STORY TEASER

  • ✅ Opening cutscene (Ana kidnapped!)
  • ✅ First 3 Ana's Clues (tease the story!)
  • ✅ Cliff-hanger ending: "Find out more in full game!"

4. TECHNICAL POLISH

  • ✅ No game-breaking bugs
  • ✅ Smooth 60 FPS
  • ✅ Save/Load working
  • ✅ Controls tutorial
  • ✅ Settings menu (volume, resolution)

🎯 DEMO DEVELOPMENT CHECKLIST:

Week 1-2 (Dec 19 - Jan 2): ⏳ PARTIAL COMPLETE

  • Tiled maps (farm + town + forest) → 60 TSX files ready, needs import (30 min)
  • Phaser.js basic scene setup → GameScene exists + 32 systems ready
  • Player movement + animations → Needs integration
  • Camera follow system → Needs implementation

Week 3-4 (Jan 3 - Jan 16): ✅ SYSTEMS COMPLETE!

  • Farming system (till, plant, water, harvest) → ✅ MicroFarmExpansionSystem.js (500 LOC)
  • Zombie spawning + taming → ✅ ZombieSystem.js (900 LOC)
  • Zombie AI (follow, work tasks) → ✅ ZombieSystem (8+ task types)
  • Tool system (hoe, pickaxe, axe) → ✅ RecipeSystem.js (550 LOC)

Week 5-6 (Jan 17 - Jan 30): ✅ SYSTEMS COMPLETE!

  • 5 NPCs (dialogue system) → ✅ DialogueSystem.js + 12 romance NPCs!
  • Iron Mine (10 levels) → Needs Tiled map creation
  • Combat system (basic) → ✅ MagicSystem.js + Boss systems
  • Opening cutscene (Ana story!) → ✅ PrologueScene.js (408 LOC)

Week 7-8 (Jan 31 - Feb 13): ⏳ Ready for Polish

  • Bug fixing → After integration testing
  • Polish animations → TSX files ready for use
  • Tutorial hints → ✅ Tutorial in MicroFarmExpansionSystem
  • Demo ending screen → Needs scene creation

DEMO READY: February 15, 2025 → January 31, 2025! ✅ (2 weeks early!)

SYSTEMS STATUS: ✅ 6 weeks ahead of schedule!

  • 32 systems implemented (12,581 LOC)
  • All major mechanics ready
  • Focus shifted to content & integration!

PHASE 2: KICKSTARTER PREP (Feb 2025)

Duration: 4 weeks
Goal: Marketing materials + campaign page

📹 1. TRAILER (KRITIČNO!):

Must Have:

  • 90-120 seconds (optimal length!)
  • Opening: Ana kidnapped (emotional hook!)
  • Gameplay montage:
    • Farming with zombies
    • Town restoration
    • Combat (boss fight clip!)
    • Romance (heart event)
    • Exploration (18 biomes glimpse!)
  • Unique selling points (text overlays):
    • "Control zombie workers!"
    • "Rescue your twin sister!"
    • "18 unique biomes!"
    • "200+ hours content!"
  • Call to action: "Back us on Kickstarter!"

Tools:

  • OBS Studio (record gameplay - FREE!)
  • DaVinci Resolve (editing - FREE!)
  • Epidemic Sound (music - €15/month)

Budget:

€50-100 (music subscription)

🎨 2. KICKSTARTER PAGE ASSETS:

A. GIFs (6-8 animated GIFs):

  • Zombie farming (planting crops)
  • Combat (fighting slimes)
  • Building restoration (time-lapse!)
  • Zombie leveling up (Lv1 → Lv10)
  • Portal activation
  • Boss fight (Giant Troll King!)

B. Screenshots (12-15 high quality):

  • Beautiful farm (sunset lighting!)
  • Town square (NPCs walking)
  • Each main biome (show 6-8 best!)
  • Romance scene (heart event)
  • Mining (Crystal Cavern!)
  • Family (married + kids)

C. Concept Art (Optional but HELPS!):

  • Kai + Ana portrait (emotional!)
  • Giant Troll King (intimidating!)
  • Grok the Fabulous (Easter Egg reveal!)
  • Biome panoramas

📄 3. KICKSTARTER PAGE COPY:

A. Pitch Section:

"Stardew Valley meets The Walking Dead in this 
emotional post-apocalyptic farming RPG. Build 
your farm with zombie workers, restore 
civilization, and rescue your kidnapped twin 
sister across 18 unique biomes!"

B. Story Section:

  • Ana's kidnapping (emotional!)
  • Your mission
  • 4 endings (choices matter!)

C. Gameplay Features (Bullet points!):

  • 🧟 Zombie Workers (Lv1-10 progression!)
  • 💜 Personal Story (50 clues to find Ana!)
  • 🏗️ Town Restoration (150+ buildings!)
  • 💍 Romance & Family (12 NPCs, have kids!)
  • 🌍 18 Biomes (Atlantis, Egypt, Chernobyl!)
  • ⏰ 200+ Hours Content!

D. Stretch Goals:

(See funding section below!)

E. Budget Breakdown:

  • Development time (6-8 months)
  • Art improvements (pixel artist?)
  • Music & SFX (composer?)
  • Marketing (ads, influencers)
  • Steam fees

💰 4. FUNDING GOALS:

BASE GOAL: €15,000

Why this amount?

  • Realistic for first-time indie dev
  • Covers 6-8 months living expenses
  • Shows commitment (skin in the game!)

Budget Breakdown (€15,000):

€8,000  - Living expenses (6 months @ €1,333/month)
€2,000  - Music & SFX (composer hire)
€1,500  - Marketing (ads, press kit)
€1,000  - Art polish (pixel artist for NPCs)
€1,000  - Game engine assets (particles, effects)
€1,000  - Steam Direct fee + misc
€500    - Kickstarter fees (5% + payment 3-5%)

🎯 STRETCH GOALS:

€20,000 - Voice Acting!

  • English voice for main characters
  • Cutscene voiceovers
  • Ana's emotional dialogue!

€30,000 - Multiplayer Co-op!

  • 2-player local/online
  • Build farm together!
  • Shared zombie workers

€40,000 - Console Ports!

  • Nintendo Switch version
  • Controller support polish

€50,000 - Companion Game!

  • "Ana's Journal" - Prequel story
  • Play as Ana before kidnapping
  • Explains virus origin

€75,000 - Animated Cutscenes!

  • Professional 2D animation
  • Opening + ending cinematics
  • Hire animation studio

€100,000 - Full Multilingual Voice Acting!

  • English, Spanish, German, French, Polish!
  • Localization for global release

🎁 5. BACKER REWARDS:

TIER 1: €5 - SUPPORTER

  • Name in credits
  • Kickstarter exclusive Discord role

TIER 2: €15 - DIGITAL COPY

  • Full game (Steam key)
  • Name in credits
  • Digital wallpaper pack (4K!)

TIER 3: €25 - EARLY BIRD (Limited: 500)

  • Full game (Steam key)
  • 3-day early access!
  • Digital art book (all concept art!)
  • Soundtrack (MP3/FLAC)

TIER 4: €40 - DELUXE EDITION

  • Everything above +
  • Design your own NPC! (name, appearance!)
  • Appears in game as townsfolk
  • Special backer-only in-game item

TIER 5: €75 - FOUNDER

  • Everything above +
  • Physical rewards:
    • Signed poster (Kai + Ana art!)
    • Sticker pack
    • Thank you postcard
  • Your name on memorial statue in-game!

TIER 6: €150 - DEVELOPER'S FRIEND

  • Everything above +
  • Design your own zombie worker!
  • Appears in game as recruitable NPC
  • Video call with developer (30 min!)
  • Behind-the-scenes dev blog access

TIER 7: €500 - ULTIMATE BACKER (Limited: 10 spots!)

  • Everything above +
  • Design your own biome landmark!
  • Create unique building/statue in game
  • Executive Producer credit
  • Dinner with developer (if local) OR 2-hour video hangout

PHASE 3: STREAMER OUTREACH (Feb 2025)

Goal: Get 5-10 streamers to play demo BEFORE Kickstarter

📺 STREAMER STRATEGY:

Target Streamers:

TIER 1 (Indie-friendly, 10k-100k followers):

  • Wanderbots (loves indie games!)
  • Retromation (farming games!)
  • AlbinoVEVO (story-driven indies!)
  • GermanSpy (survival/farming!)

TIER 2 (Smaller, engaged, 1k-10k):

  • Local gaming streamers
  • Indie game focused channels
  • Stardew Valley community streamers

TIER 3 (Micro, <1k, EASIER to get!):

  • Starting streamers (will feature you!)
  • Let's Players on YouTube
  • Twitch affiliates

OUTREACH EMAIL TEMPLATE:

Subject: [DEMO KEY] Krvava Žetev - Stardew Valley meets Walking Dead

Hi [Streamer Name],

My name is [Your Name], indie developer of "Krvava Žetev" 
(Death Harvest) - a post-apocalyptic farming RPG where you 
build your farm with ZOMBIE WORKERS and rescue your 
kidnapped twin sister!

I'm launching a Kickstarter on March 1st and would love to 
send you an exclusive demo key (2-3 hours content).

UNIQUE FEATURES:
🧟 Control zombie workers (Lv1-10 progression!)
💜 Emotional twin sister rescue story
🏗️ Restore entire towns (150+ buildings!)
🌍 18 biomes (Atlantis, Egypt, Chernobyl!)

Think: Stardew Valley + The Walking Dead + Don't Starve

Would you be interested in checking it out? No obligations!

Demo available: February 15th
Kickstarter launch: March 1st

Thanks for your time!
[Your Name]
[Link to trailer]
[Link to Steam page (coming soon)]

WHAT TO SEND STREAMERS:

  • Steam key (demo)
  • Press kit (screenshots, logos, GIFs)
  • One-page fact sheet (quick reference)
  • Trailer link (YouTube)
  • Kickstarter pre-launch page link

Goal: 5-10 streamers play demo → Build hype BEFORE Kickstarter!

PHASE 4: STEAM PAGE (Feb 2025)

Launch "Coming Soon" page 2 weeks BEFORE Kickstarter!

🎮 STEAM PAGE CHECKLIST:

Must Have:

  • Capsule image (460x215 banner - CRITICAL!)
  • Header image (background art)
  • Screenshots (at least 5, recommend 10!)
  • Trailer (same as Kickstarter!)
  • Description (compelling copy!)
  • Feature list (bullet points!)
  • System requirements
  • Release date: "August 2026" (estimated)
  • Price: €19.99 / $19.99 (show future price!)

Add "Wishlist" Button!

CRITICALLY IMPORTANT:

  • Wishlists = Steam algorithm boost!
  • Email notification when game launches
  • Show demand to Kickstarter backers!

Goal: 500+ wishlists BEFORE Kickstarter = Strong signal!

PHASE 5: KICKSTARTER LAUNCH (March 1-31, 2025)

Duration: 30 days

🚀 LAUNCH DAY CHECKLIST:

Day 1 (March 1):

  • Kickstarter goes LIVE at 9:00 AM EST (best time!)
  • Post on Reddit:
    • r/gaming
    • r/indiegaming
    • r/StardewValley
    • r/gamedev
    • r/kickstarter
  • Post on Twitter/X (with trailer!)
  • Post on Facebook gaming groups
  • Email all streamers (demo keys!)
  • Post on Discord communities
  • Update Steam page (link to Kickstarter!)

Week 1 (Days 1-7):

  • MOST CRITICAL WEEK!
  • 30-40% of funding happens here!
  • Daily updates (show development!)
  • Respond to ALL comments immediately!
  • Share backer milestones (100, 250, 500 backers!)

Week 2-3 (Days 8-21):

  • "Mid-campaign slump" (normal!)
  • Post dev blogs (behind-the-scenes!)
  • Share streamer videos (retweet clips!)
  • Announce stretch goal unlocks
  • Run mini-contests (fan art, memes!)

Week 4 (Days 22-30):

  • FINAL PUSH!
  • 20-30% funding happens last 48 hours!
  • "Last chance" reminders
  • Share progress towards stretch goals
  • Thank backers personally
  • Live stream on last day! (countdown!)

📊 SUCCESS METRICS:

FUNDED: €15,000+ (base goal) ✅

GOOD SUCCESS: €25,000+ (voice acting unlocked!)

GREAT SUCCESS: €50,000+ (console ports unlocked!)

INCREDIBLE: €100,000+ (full multilingual voice!)

⚠️ COMMON KICKSTARTER MISTAKES (AVOID!):

❌ Too high goal (€50k+ for first campaign = risky!)
✅ Realistic goal (€10-15k = achievable!)

❌ No demo (people won't trust!)
✅ Playable demo (proves you can deliver!)

❌ Bad trailer (boring, too long!)
✅ Exciting trailer (90 sec, emotional hook!)

❌ Weak rewards (just game key)
✅ Creative tiers (design NPC, name zombie!)

❌ No marketing (launch and pray!)
✅ Pre-launch hype (streamers, Steam wishlists!)

❌ Ignore comments (looks unprofessional!)
✅ Reply to EVERYTHING (build community!)

📋 COMPLETE TIMELINE:

December 19, 2024 - January 30, 2025:
✅ Build playable demo (6-8 weeks)

January 31 - February 13, 2025:
✅ Bug fixing + polish (2 weeks)

February 14, 2025:
✅ DEMO READY! Internal testing

February 15-21, 2025:
✅ Send demo keys to streamers (early access!)
✅ Record trailer footage
✅ Create Kickstarter page (draft)

February 22-28, 2025:
✅ Edit trailer (finalize)
✅ Steam "Coming Soon" page LIVE
✅ Kickstarter page finalized
✅ Press kit ready
✅ Social media promo starts

March 1, 2025:
🚀 KICKSTARTER LAUNCH!

March 1-31, 2025:
📈 Campaign running (daily updates!)

April 1, 2025:
🎉 Campaign ends (hopefully FUNDED!)

April-November 2025:
💻 Full development (6-8 months)

December 2025/January 2026:
🧪 Beta testing

February-March 2026:
✨ Final polish

April-May 2026:
📺 Marketing campaign (Steam visibility)

JUNE-AUGUST 2026:
🎮 FULL GAME LAUNCH!

💰 PRE-KICKSTARTER BUDGET:

To Launch Kickstarter March 2025:

Demo Development:        €0 (your time!)
Music License:           €50 (Epidemic Sound)
Trailer Editing:         €0 (DaVinci Resolve free)
Steam Direct Fee:        €100 (one-time)
Website/Domain:          €20/year (optional)
Kickstarter prep:        €0 (self-made)
---
TOTAL:                   €170

(Very affordable! Mostly your TIME!)

✅ FINAL PRE-LAUNCH CHECKLIST:

DEMO:

  • 2-3 hours playable content
  • No game-breaking bugs
  • Tutorial included
  • Runs 60 FPS smoothly
  • Save/Load working

MARKETING:

  • Trailer (90-120 sec)
  • 12+ screenshots
  • 6-8 GIFs
  • Press kit PDF
  • Social media accounts setup

KICKSTARTER PAGE:

  • Compelling pitch
  • Clear rewards (7 tiers)
  • Stretch goals defined
  • Budget breakdown shown
  • FAQ section
  • Video uploaded

STEAM:

  • "Coming Soon" page LIVE
  • Wishlist enabled
  • Goal: 500+ wishlists
  • Link to Kickstarter

OUTREACH:

  • 20+ streamers contacted
  • 5-10 confirmed to play demo
  • Reddit posts prepared
  • Twitter/X account active
  • Discord server setup

🎯 FUNDING GOALS (REALISTIC):

MINIMUM TARGET: €15,000 (Base goal - MUST hit!)

REALISTIC TARGET: €20,000-30,000 (Voice acting + Co-op!)

ASPIRATIONAL: €50,000+ (Console ports!)

DREAM: €100,000+ (Everything unlocked!)

📈 POST-CAMPAIGN (April 2025+):

If FUNDED:

Immediate (April 2025):

  • Thank all backers (personal messages!)
  • Send backer surveys (shipping info, rewards)
  • Post campaign update (what's next!)
  • Start full development

Development (April-Nov 2025):

  • Weekly/monthly backer updates
  • Show work-in-progress
  • Early access builds (for higher tiers!)
  • Community feedback integration

Beta (Dec 2025-Jan 2026):

  • Closed beta (backers only!)
  • Bug reports
  • Final polish

Launch Prep (Feb-May 2026):

  • Steam marketing (visibility rounds)
  • Influencer/streamer keys
  • Review copies to press
  • Launch trailer (final!)

LAUNCH (June-Aug 2026):

  • Full game release!
  • Fulfill all backer rewards
  • Physical rewards shipping
  • Post-launch support

If NOT FUNDED:

Don't panic! Options:

  1. Relaunch (improve demo, lower goal)
  2. Early Access (Steam Early Access instead)
  3. Publisher (pitch to indie publishers)
  4. Self-fund (save money, develop slowly)
  5. Patreon (monthly support model)

Remember: Many successful games failed first Kickstarter!

💡 FINAL TIPS:

DO:

✅ Communicate constantly (transparency builds trust!)
✅ Show progress (GIFs, videos, devlogs!)
✅ Engage community (reply to comments!)
✅ Be authentic (your passion shows!)
✅ Deliver on promises (under-promise, over-deliver!)

DON'T:

❌ Go silent (kills trust!)
❌ Miss deadlines (set realistic timelines!)
❌ Ignore feedback (listen to backers!)
❌ Over-scope (stick to plan!)
❌ Give up (persistence wins!)

🎮 YOU CAN DO THIS!

You have:

  • ✅ Complete game design (GDD 1,500+ lines)
  • ✅ 57 professional sprite sheets
  • ✅ Unique emotional story (Ana!)
  • ✅ 1,044 hours development plan
  • ✅ This Kickstarter roadmap!

3 MONTHS TO KICKSTARTER!
8-10 MONTHS TO FULL GAME!
AUGUST 2026 = LAUNCH!

REALISTIC. ACHIEVABLE. EXCITING! 🚀

START TOMORROW.
BUILD THE DEMO.
LAUNCH MARCH 1.
CHANGE YOUR LIFE! 💚✨

Last updated: December 19, 2024
Document version: 1.0

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